Dux Marketing

Alexa Internet Inc. is a subsidiary unit of Amazon.com based in California. In simplest of senses, Alexa rank is a ranking system which ranks websites based on the visits received by users of Alexa toolbar. It ranks websites on the basis of three months’ aggregate traffic data which it receives from millions of users of the popular Alexa toolbar. The rankings provided by Alexa has a disadvantage as the traffic data received is only from the users of it’s toolbars and not of the whole online community. However, Alexa rank is generally accepted as the standard measure of traffic – page views, reach – for a particular website.

Although the system is based only on the data received from the users of the toolbar, webmasters, SEO technicians etc are very much interested in increasing the Alexa rank of their websites. This is because many internet advertising methods like PPC(pay per click) are the sole revenue of many websites and the industry uses Alexa rank as the standard measure of the popularity of a particular website. This means that a website with a good Alexa rank has more power to bargain a good price for ads placed on it. Hence, higher your Alexa rank, higher the revenue from your advertising space. Alexa rank is also used by SEO consultants to verify if their work is successful. If a website, after going through search engine optimization (SEO), gradually gets lower ranks(on Alexa, lower ranks mean higher traffic) it usually indicates that the SEO consultant has done good job.

Some of the advantages gained by a good Alexa rank are:

• Popularity.
• Increase of overall trust in your website.
• Better sales through your website.
• Increased audience for your content.
• Power to negotiate price for the ads displayed.
• Better price while selling the domain.

8 Easy ways to increase your Alexa rank:

1. Install the toolbar provided by Alexa and set your website as your homepage on your browser.
2. Recommend the first step to your family and friends.
3. Place a widget on your website. This will introduce your non-Alexa visitors to Alexa.
4. Provide useful and good quality content on your website.
5. Promote your website on Alexa related forums and don’t forget to include your website in your signature.
6. Get your website optimized for Alexa related keywords.
7. Write blogs and articles about Alexa. This provides the right kind of visits to your website.
8. Buy yourself for some PayPerClick package (from Google, for example). This usually works in getting the right kind of traffic out of which a percentage will also boost your Alexa stats.

Tags: alexa rank, alexa rankings, search engine optimization, seo, traffic rank

This entry was posted on Monday, February 22nd, 2010 at 10:20 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.