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STRATEGIC MARKETING

1. As a business entity, do you have a marketing plan?

Yes    No Please select your answer.

2. Are you able to convert your marketing plan into deliverables?

Yes    No Please select your answer.

3. Does your business follow a branding and communication strategy?

Yes    No Please select your answer.

4. Do your marketing collaterals reflect your core business?

Yes    No Please select your answer.

5. Is your website a reflection of your business?

Yes    No Please select your answer.

6. Is the media aware of your business?

Yes    No Please select your answer.

7. Has advertising helped to successfully build visibility for your business?

Yes    No Please select your answer.

BRANDING

8. Does your company have a logo which describes the business?

Yes    No Please select your answer.

9. Does your company have a name and slogan which echo your logo?

Yes    No Please select your answer.

10. Is your brand unique and different from competition?

Yes    No Please select your answer.

ONLINE MARKETING

11. Is your website attracting prospects to your company?

Yes    No Please select your answer.

12. Is your brand unique and different from competition?

Yes   No Please select your answer.

13. Are you able to change content on a regular basis and maintain a dynamic website?

Yes    No Please select your answer.

14. Is your site a one-stop-shop for both internal and external customers?

Yes    No Please select your answer.

15. Do you know who visits your site and what sections do they read?

Yes    No Please select your answer.

OFFLINE MARKETING

16. Do you know how to roll out your advertising plans?

Yes    No Please select your answer.

17. Are your POP’s (Points of Presence) and other marketing materials appreciated by customers?

Yes    No Please select your answer.

18. Do you have challenges creating brochures, catalogs, mailings?

Yes    No Please select your answer.

19. Do you have video content which describes / portrays your business?

Yes    No Please select your answer.

20. Does your booth and collateral which is displayed in a booth attract people?

Yes    No Please select your answer.

OPTIMIZING REVENUE

21. Is your website yielding results in the form of increased traffic?

Yes    No   Please select your answer.

22. Are your marketing efforts meeting with success?

Yes    No   Please select your answer.

23. Is your brand gaining recognition?

Yes    No   Please select your answer.