Landing Pages

Where will an aircraft land if there were no runways?
And that’s how your online marketing efforts will be – aimless and lost, if you are not able to really capture the leads and derive an ROI (Return on Investment) from them.

You may have tools to measure incoming traffic to your site. You may even have a dedicated resource to conduct surveys on incoming traffic, and you are probably pleased with the projected numbers of visitors, but are you sure how you generate traffic?

Do you know for sure which advertising campaign or article brought in a particular lead?

What are landing pages?
All the pages in a website are normally connected or linked to the home page and the sitemap. This is to ensure that search engine spiders can index these pages in their databases.

Landing pages are NOT connected to the home page or site map to increase their effectiveness. They are not searched or spidered by search engines and visitors cannot even directly access them. Thus landing pages break all the rules of search engine optimization.

How do landing pages work?
They are connected only to a specific campaign like a webinar sign up, demo sign up, media kit request, event or download request. By not being spidered or searched in any other way, any traffic routed through a landing page is traffic which is directly linked to a particular campaign.

Unlike normal web pages, landing pages require back end coding which is required for interactivity.

Thus, landing pages are the truly effective way of getting accurate information and calculating traffic from a unique source.

The Dux Advantage
We will create your landing pages and will also provide our professional know how to search engine optimize the landing page. By providing services beyond the scope of a defined project, Dux Marketing constantly proves that customers are more important than contracts. We will use every single tool or opportunity to provide you with the visibility, control and branding that you dream of.