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Logo


Recognition is the key to success. This is a known and accepted fact. Having said that, any business needs a logo design ideas which truly defines what the company stands for. A business logo designs immediately brings to the mind of your customer a perception about your business Ė you are professional, you are proud of your identity and your logo represents your ethics and values. For any business, the logo is the foundation of the brand. It is important that while you begin your new branding exercise or makeover for your existing brand, you consider a knowledgeable partner. A logo is not graphic design, itís Marketing.

HOW DO I KNOW THAT MY LOGO IS THE RIGHT ONE?

A few points to keep in mind:

1. It must have immediate impact catching and holding an individualís attention.

2. It must have the right colors. Here less is more.

3. It must be appealing and evoke a positive image and a sense of goodwill. Thatís branding.

4. It must be effective regardless of the media chosen.

5. It must portray the business personality: conservative, modern, happy, dramatic, and so on.

6. It must be "ageless".